ElderCarelink Participating Providers Gain $40 Million in New Business in 2005
Creative eldercare services expand as providers respond to demands for home care.
Targeted Leads Dramatically Increase Revenues and Escalate ROI for Eldercare Providers in ElderCarelink Referral Network.
ASHLAND, Massachusetts - As a result of connecting eldercare service providers with qualified consumers in its referral network, ElderCarelink helped care providers add over $40 million in new business during 2005. Additionally, ElderCarelink's survey indicates that many providers have generated new revenues of 10 to 30 times their spending on leads as a result of joining the ElderCarelink network, an eldercare referral service which leverages the Internet to connect providers with targeted consumer leads based on information about their geographic, economic and eldercare needs.
Dramatic increases in new business for providers of eldercare products and services, such as adult day care, elder home care and senior assisted living facilities, are the result of ElderCarelink's proprietary, automated matching process which qualifies thousands of consumer requests monthly to create individually targeted leads for participating members of its provider network. A typical ElderCarelink provider, who pays a per-lead fee as part of the program, generated $2000 in new revenues for every $100 spent on leads, dramatically stretching advertising dollars and strengthening marketing efforts.
Providers recognize that a forward-thinking marketing and sales plan that allows them to connect with qualified customers is essential for new and continued growth in the competitive eldercare products and services industry. According to Robert F. Brooks, CEO of ElderCarelink, "The recent data indicate the profound impact our qualified leads have on return-on-investment for our network of eldercare providers, and demonstrates that ElderCarelink is creating a critical opportunity for providers in need of new ways to reach the growing population of those seeking eldercare services. As a result, providers are experiencing advantages from their marketing efforts that are making a huge difference in their business.
"Whether eldercare providers specialize in assisted living, elder health care, elder home care, adult daycare or other products and services for seniors, ElderCarelink is committed to creating successful and profitable connections across the country during 2006. And because applying for participation online is easy, those who meet the terms of participation can join other eldercare service providers immediately in connecting with qualified consumers and exceeding revenue goals.
ElderCarelink is a leading provider of qualified lead generation services within the eldercare industry. ElderCarelink provides free, personal Internet-based referrals to consumers, matching specialists in eldercare to seniors and their families. ElderCarelink assists families in finding a multitude of senior services, including assisted living, nursing homes, adult day care, private duty nursing, care management and homecare in all 50 states. More about finding eldercare assistance or joining our network of providers can be found at www.ElderCarelink.com.