Privacy Policy
Introduction
LongRun Strategies LLC ("LongRun"), owner and operator of the ElderCarelink.com
web site (the "Site"), respects each individual's right to personal privacy. We
will collect and use information through the Site only in the ways disclosed in
this statement. This statement applies solely to information collected through
the Site.
Part I. Information Collection
LongRun collects information through the Site at several points and in several
ways. The Site is designed to match providers of services, who are clients of
LongRun ("Providers"), with potential customers ("Users"). We collect User
submitted information such as Email, Name, Address, and Phone Number and other
information as to User requested services. This information is collected and
used by LongRun in operation of the Site as designed, including submission of
User information to prospective providers of services. Although we inform
Providers of the confidential nature of information sent to them using the
Site, we cannot control nor be responsible how such Providers may use such
information once it is received.
LongRun does not actively market to children, and we never knowingly ask a child
under 18 to divulge personal information. We also recognize that certain
personal information contained on the Site or collected by LongRun may be
subject to privacy and confidentiality laws and regulations. LongRun intends to
comply with all such applicable laws and regulations.
We collect the following general data as to both visitors and Users that is not
personally identifiable information: Pages visited, browser used, manner of
connection to the Internet. We collect demographic data in order to improve our
website and customer service.
We use registration pages and contact forms to collect personal data, and
traffic logs to determine site statistics and to collect non-identifiable data.
We collect personal information voluntarily, including all information
submitted by Users and non-identifiable information involuntarily. Some
information that we collect is mandatory in order to receive services from us
such as, but not limited to, our ElderCarelink referral service and
special offers. We also from time to time provide content in exchange for
customer information.
Other information we request is optional. We employ cookies. A cookie is a small
text file that our Web server places on a User's computer hard drive to be a
unique identifier. Cookies enable LongRun to track usage patterns and deliver
customized content to Users. Our cookies do not have an expiration date. Our
cookies do not collect personally identifiable information.
We do not currently need to verify any information collected in the Site and so
employ no special means to do so.
Part II. Information Usage.
Certain
of the information collected by LongRun will be used for marketing
and customer service purposes where permissible. In addition to our
referral arrangements with our eldercare Providers, we also have
marketing arrangements with certain other Providers that are either:
(i) engaged in health care-related activities (other than general
eldercare products and services); or (ii) marketing services and
products that are useful to seniors and/or their families (such as
medical treatment or research of a particular disease or
condition).From
time-to-time, we may send you information about products or services
that are offered by these other Providers that we believe you may be
interested in based on the
information you provided in the ElderCarelink Consumer Needs
Survey.For example, if you
indicated to us that the care recipient has Arthritis, we may notify
you about a company that offers Arthritis treatment or that is
engaged in a clinical study of Arthritis. However, we will not forward
your information to these other Providers unless you explicitly
authorize us to do so. You may then decide whether you want to
authorize us to forward to such Provider(s) the
information you provided in the ElderCarelink Consumer Needs
Survey so that you can receive information about these products or services
directly from the Provider, which may include email, direct mail,
and/or a phone call as well as access to premium content.
Registered Users may receive additional announcements from us about products,
services, special deals and a newsletter.
The information we collect may be used to create customer profiles based on
browsing or purchasing history. We may supplement information collected at our
Site with data from other sources.
We offer links to other web sites. When you click on links to other web sites,
we encourage you to read their privacy policies. Their standards may differ
from ours. We have no control or responsibility as to information which may be
obtained or used by owners and operators of such other web sites as to Users or
visitors to such web sites.
Our web site may offer certain forums, chats or message boards. Please be
advised that information posted in these venues becomes public knowledge.
LongRun may also need to disclose personal information as to Users and visitors
where LongRun believes it is necessary in order to comply with applicable laws
and regulations as well as legal proceedings or process. Information may be
shared with officers, directors and employees of LongRun as well as consultants
involved in operation of the Site.
If our policy on information collection or uses changes, we will advise you by
changing this page on our web site. We may revise this policy at any time by
posting it on the Site.
Part III. Problem Resolution
If problems arise, Users may contact LongRun by email at:
contactus@ElderCarelink.com. We are committed to resolving disputes as
soon as reasonably possible. In addition, if you wish to opt out from any usage
described in this policy, please contact us in writing at the email address
described above. If you have any further questions about privacy or security,
please contact us by sending an email to:
contactus@ElderCarelink.com. If you do not agree with these policies
please exit the Site.
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